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Instagram Trends 2020

Business owners are able to use Instagram in a variety of ways to generate sales, leads, grow their brand, and much more. With ads being sent out to thousands of users with only a few clicks, the business profile on Instagram is an extremely helpful way to grow your business - if used correctly. The following write-up outlines some key points that every business owner on Instagram should understand.

Users by Age

The digital landscape is constantly changing. As of May 2020, the average age of Instagram users was 25-34 years old. What does the age chart on the infographic mean for your business? It can give a variety of insights, each dependent on your business type. For example, if you’re selling canes and your primary audience is someone above 65 years old, you may find that Instagram is not the ideal place for you to spend money advertising.


Launched in 2018, IGTV has slowly gained popularity over the past years. IGTV allows users to post videos exceeding 60 seconds (the maximum for a single post). Various industries have been able to take advantage of this platform as anything from house tours in the real estate industry to ‘how to’ videos from DIY pages have been seen floating around Instagram. With popularity soaring, nearly 30% of video marketers plan to include IGTV into their content mix in 2020.

Return on Investment

We all care about what return our investments bring. According to Hubspot, Instagram is the second-best channel for social media ROI. Now if you’re a small business owner, don’t go spending all your money on Instagram ads after reading this. Research must be carefully conducted to define your target audiences and in some cases, Instagram might result in the worst possible ROI as your audience may not have a large presence on it. However, if you are targeting teens (your audience shouldn’t be this broad), Hootsuite states that 73% of US teens say Instagram is the best way to reach them in regards to new products and promotions.

Businesses Using Instagram

Just over 75% of US businesses will be on Instagram in 2020. What does this mean for your business? More competition in the digital world. Now with COVID-19 in the picture, these numbers are expected to go higher than initially projected. Creating unique and engaging content with recognizable branding can go a long way when trying to stand out in a competitive environment.

Posting on Instagram

Locations, hashtags, tagging appropriate accounts. These are some of the most common ways to increase impressions and engagement. Ensure you play around with hashtags and conduct some A/B testing to see where more traffic is coming from. And don’t be afraid to include faces in your posts (hint hint a “meet the team” post) as posts with faces tend to get 38% more likes. Lastly, look into including videos in your posts to stand out from competitors. That’s where an agency like CoGrow can help produce content that’ll help you differentiate yourself from others. Check out our portfolio for some of the content we’ve made.

Engaging with Businesses

Having a business profile is extremely important in today’s day and age. Did you know that 70% of users look up a brand on Instagram? So what exactly does this do? A business’s profile can build credibility and showcase a brand image - in some cases instantly attracting a visitor and potentially providing a lead. Nearly 66% of visits to business profiles are users that do not follow that page according to Hootsuite.

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